29/11/2017 – 13:00 – 16:15 – L501 – bloco B – Capacidade 32 pessoas Prof. Artur Strzelecki University of Economics in Katowice, Poland
Abstract: Introduction to concepts of digital analytics, devices that are being tracked and concept of European cookie law which is strongly connected with digital tracking. Secondly students will work in Google Analytcics service, I provide a real account with data and I show step by step how digital analytics works and how students can use it. Further reading: https://analytics.google.com/analytics/academy/
Para visualizar o calendário completo ou para solicitar divulgação de eventos, acesse aqui.